Mr Purrs is committed to safeguarding your privacy online. Mr Purrs is referred to in this Privacy Policy as “we”, “our” or “us”. It is very important to us that you should be able to use and enjoy our websites without having to worry about your privacy. This Privacy Policy is designed to help understand how your personal information will be treated. Please read this Privacy Policy along with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

This Privacy Policy describes the personal information that may be collected and processed by us, what we use your personal information for, when we collect your information, how we might use and disclose your personal information, and the choices you can make about your personal information.

This Privacy Policy is issued on behalf of Rhodes Petcare Limited, the parent company of Mr Purrs. Mr Purrs is referred to in this Privacy Policy as “we”, “our” or “us”. Our address is at Room 1202, Energy Plaza, 92 Granville Road, Tsim Sha Tsui East, Kowloon, Hong Kong, China.

We collect information that is directly related to the products and service you choose including information collected automatically and personal information.

Information collected automatically (cookies) is used by Mr Purrs for aggregated statistical analyses or systems administration purposes only. You can know more about our Cookie Policy here. No attempt will be made to identify users or their browsing activities, except where required by law.

Personal information is information about an identifiable individual, or an individual who is reasonably identifiable whether the information is true or not. The kind of personal information we collect may include:

identifiers such as a real name, alias, postal address, telephone number, and/or e-mail address, zip code, account name;
demographic details such as age and/or gender;
internet or other electronic network activity information, including browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site and advertisements;
device information and access information such as login information, Wi-Fi network name and IP address;
geolocation information such as country, city and address;
order information and proof of purchase;
survey information; and
other information necessary to your enquiry.

Meta (Facebook) Pixel
Role: Data Controller
Purpose: To track conversions, retarget visitors, and conduct behavioural marketing.
Data Processed: Interaction with ads, visitation data.

Klaviyo
Role: Data Controller
Purpose: To manage email marketing and audience segmentation.
Data Processed: Email addresses, interaction history.

Google Tag Manager & Google Analytics
Role: Data Processor
Purpose: Website analytics and tag management.
Data Processed: Traffic data, user behaviour, device and browser data.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you interact with our website through behavioural metrics, heatmaps, and session replay. This information helps us improve, optimise, and market our products and services. For more information, visit the Microsoft Privacy Statement.

We may collect personal information when you:
fill in forms or register for services;
communicate with us via phone or digital devices;
participate in contests or promotions;
email us;
submit information through the Website;
request contact; or
participate in surveys.

We collect personal information when you provide it to us and only to the extent necessary to deliver requested services or perform internal operations.

Information may also be collected automatically through cookies. You may disable cookies through browser settings, however this may impact site functionality.

We may also receive information from third parties such as analytics providers, search engines, app stores, and social media platforms.

We use country-level IP data to personalise your experience. This IP data is powered by IPinfo.

We use personal information to provide products and services, respond to enquiries, conduct marketing, improve offerings, protect legal rights, and comply with legal obligations.

Direct marketing
All marketing communications include an unsubscribe option. You may withdraw consent at any time via Contact Us.

Competitions & Promotions
Personal information may be shared as required to administer contests including prize fulfilment and legal compliance.

Job Candidates
Information collected is used solely for recruitment and evaluation purposes unless consent is provided otherwise.

We may share information within the Mr Purrs group of companies and with trusted service providers. We do not sell personal information.

Information may be disclosed where required by law, to protect rights and safety, or in the event of a merger or acquisition.

Your information may be processed globally. We ensure consistent safeguards across all locations and partners.

We implement reasonable technical and organisational measures to protect personal information. However, no internet transmission is completely secure.

We will notify you and relevant authorities of any data breach where legally required.

Personal data is retained only as long as necessary to meet legal, operational, and contractual requirements.

You have rights under GDPR and CCPA including access, correction, deletion, restriction, portability, objection, and withdrawal of consent.

To exercise your rights, please contact us and provide verification details.

We do not knowingly collect personal information from children under 16. If you believe a child has provided information, contact us at hello@mrpurrscatfood.com.

We may update this Privacy Policy from time to time. Please review it periodically.

For privacy enquiries, contact us at hello@mrpurrscatfood.com or via Contact Us. Our registered office is Room 1202, Energy Plaza, 92 Granville Road, Tsim Sha Tsui East, Kowloon, Hong Kong, China.

We aim to respond within one month. Complex requests may take longer, and we will keep you informed.